Hugh Robjohns wrote: the Oxford was actually a very straightforward desk, with a control surface designed by ex-SSL engineers. I found it a very easy desk to navigate and use.
I was there when it was launched at IBC and if I remember rightly, along with their pointless DASH recorder. The launch was so important, the real Sony people from Japan were there and not just their UK and German front-men. I was with Barry Fox and other EMAP 'glitterati' and we cornered one of these and started asking questions.
"What, for example, does this button do?" I asked.
"Button do what you ah what it do!" I was told.
Barry always had a thing for Sony and their overweening arrogance and laid into them. It was brilliant! He asked them what steps they are making in non-linear editing using computers. He was told that this was a very long way off.
That was in 1998 or thereabouts, when DigiDesign were the only game in town for smaller production houses doing audio and video. Even giant broadcasters like RTL and Sat1/Pro-7 had already given up on tape in all its forms for audio and were soon to go the same way for video. But Sony knew better!
At the time I had done some market research for Sony Broadcast in Cologne and came to the obvious conclusion that the future lay with NLE. That was pretty much the same conclusion as the Cologne people had come to, but the bosses were furious.
Maybe that box was simple and maybe it was designed people who knew what they were doing - but being Sony, they were going to tell us how to work.
The trouble was, engineers looked at it and didn't like it. Conventional desks were a perfect fit for ProTools and all you had to do was push the 2" to the back of the machine room and plonk down a rack full of PT and plug it in! Swapping a desk out is a giant operation.
After the launch, we were all invited to some Sony binge and I was sat next to some Sony marketing manager who never said one word during dinner. After the nosebags were removed he turned to me and said "You ah come Tokio, yes!"
Then he threw up over his plate and passed out.




