On yer bike TikTok

[DoubleTap]

"PELOTON PAID THE RECORD INDUSTRY MORE THAN TIKTOK LAST YEAR, SAYS GOLDMAN SACHS" says Music Business Worldwide.

https://www.musicbusinessworldwide.com/ ... 2011283767

The relevant bit:

In its previous Music In The Air report (June 2022), Goldman Sachs estimated that TikTok contributed 13% of the revenue paid to the recorded music industry from ’emerging platforms’ in 2021.
In the latest Music In The Air, Goldman Sachs estimates that 6% of the global recorded music trade’s revenues last year came from these ’emerging platforms’, which would equate to $1.57 billion.
TikTok’s standalone contribution of the ’emerging platform’ revenue total paid to the record industry last year, says Goldman, was 14% – which works out to approximately USD $220 million.
That was bigger than the equivalent estimated contributions from both YouTube Shorts (8%, or $126m) and Instagram Reels (5%, or $77 million).
None of these platforms, however, could match the revenue paid to the recorded music business via Peloton, which Goldman Sachs estimated to contribute 17% of ’emerging platform’ revenue in 2022 – or approximately $267 million (see below).

I had no idea Peloton was even a revenue stream for musicians. *starts writing songs about bicycles*

[James Perrett]

The secret is to use a digital distributor that gets your music onto these new platforms early. I know one artist who earned a reasonable amount of money (though not a fortune) because their songs were easy to find on TikTok in the early days so they were used in quite a few videos.

[OneWorld]

The secret is to use a digital distributor that gets your music onto these new platforms early. I know one artist who earned a reasonable amount of money (though not a fortune) because their songs were easy to find on TikTok in the early days so they were used in quite a few videos.

Seems to work in other circumstances too. I was watching Dragon's Den and one pair of women who'd set up some sort of artsy table top business said they'd been ticking over on FB Market Place, Etsy, Amazon and the daughter of one of them said "Get on TikTok" they did and within 6 months their turn-over had gone up ten-fold, and one of the Dragons said he had a team working for him that were experts in selling online and they suggested TikTok was an absolute must, no matter what product/service was being sold.

I thought YouTube was the essential for music, but maybe not so, as so many suggest TT, though not being a TT user myself, I can't understand why

[OneWorld]

"PELOTON PAID THE RECORD INDUSTRY MORE THAN TIKTOK LAST YEAR, SAYS GOLDMAN SACHS" says Music Business Worldwide.

https://www.musicbusinessworldwide.com/ ... 2011283767

The relevant bit:

In its previous Music In The Air report (June 2022), Goldman Sachs estimated that TikTok contributed 13% of the revenue paid to the recorded music industry from ’emerging platforms’ in 2021.
In the latest Music In The Air, Goldman Sachs estimates that 6% of the global recorded music trade’s revenues last year came from these ’emerging platforms’, which would equate to $1.57 billion.
TikTok’s standalone contribution of the ’emerging platform’ revenue total paid to the record industry last year, says Goldman, was 14% – which works out to approximately USD $220 million.
That was bigger than the equivalent estimated contributions from both YouTube Shorts (8%, or $126m) and Instagram Reels (5%, or $77 million).
None of these platforms, however, could match the revenue paid to the recorded music business via Peloton, which Goldman Sachs estimated to contribute 17% of ’emerging platform’ revenue in 2022 – or approximately $267 million (see below).

I had no idea Peloton was even a revenue stream for musicians. *starts writing songs about bicycles*

It always seemed obvious to me that Peloton would be hungry for music simply because of their business model - that being a monthly subscription whereby subscribers bought into a monthly work out pack - all set to music asnd going out worldwide, hence Pelaton woulod have an insatiable requirement for music, on a monthly basis, as Pelaton is not a buy once product, you don't so much buy the product but the service - clever move!

Thing is I would imagine the music that accompanies the workouts is quite a narrow range of music - eg workout music, I can't imagine a "Riding Along on a Sunneeee Sunday Arfternoon" sort of song being adequate, but who knows.

However workout music does seem quite formulaic., and so just the thing for knocking out in a DAW. Set the BPM to 130, 4 on the floor kick, have the claps/snares on the usual 2 & 4 beats of the bar, bass loop etc and off you go. Same goes for writing Zumba music which as far as I know is a franchise, though I think the Zumba craze is on its last legs these days, but at it's height had a world wide market.

[Drew Stephenson]

Of course this might be contributing somewhat to Peloton's nearly-$3bn losses in 2022...

[OneWorld]

Of course this might be contributing somewhat to Peloton's nearly-$3bn losses in 2022...

Yep, when I first came across Peloton I thought to myself "What muggins is going to shell out a fortune for a bike without wheels, that you put in your front room (or where ever) and then on top of that shell out even more money each month just to be able to log onto a site and have someone tell you 'pedal faster' " - I know what I'd have to say to that "On yer bike pal"

Whereas one could get a perfectly good bike off Gumtree (Other cheapskate websites are available) for £50 and pedal all over the place. That's what I did

[N i g e l]

You would probably need to purchase a Garmin or sumsuch to get your stats from the gum tree bike.
But good effort in trying to circumvent control of the population by the ministry of health and wellbeing.


'Smith!' screamed the shrewish voice from the telescreen. '6079 Smith Winston!
Yes, you! Bend lower, please! You can do better than that. You're not trying. Lower, please! That's better, comrade. Now stand at ease, the whole squad, and watch me.' .....
.............................
......Now try again. That's better, comrade, that's much better,' she added encouragingly as Winston, with a violent lunge, succeeded in touching his toes with knees unbent, for the first time in several years.

https://www.george-orwell.org/1984/2.html

[DoubleTap]

You would probably need to purchase a Garmin or sumsuch to get your stats from the gum tree bike.
But good effort in trying to circumvent control of the population by the ministry of health and wellbeing.


'Smith!' screamed the shrewish voice from the telescreen. '6079 Smith Winston!
Yes, you! Bend lower, please! You can do better than that. You're not trying. Lower, please! That's better, comrade. Now stand at ease, the whole squad, and watch me.' .....
.............................
......Now try again. That's better, comrade, that's much better,' she added encouragingly as Winston, with a violent lunge, succeeded in touching his toes with knees unbent, for the first time in several years.

https://www.george-orwell.org/1984/2.html

Fantastic. Love a good Orwell quote. I must read 1984 again

[KlausBrusselsSprouts]

Seems to work in other circumstances too. I was watching Dragon's Den and one pair of women who'd set up some sort of artsy table top business said they'd been ticking over on FB Market Place, Etsy, Amazon and the daughter of one of them said "Get on TikTok" they did and within 6 months their turn-over had gone up ten-fold, and one of the Dragons said he had a team working for him that were experts in selling online and they suggested TikTok was an absolute must, no matter what product/service was being sold.

To me, it still seems like a lot of “hit or miss” to get traction on TikTok.