BigRedX wrote: ↑Thu Nov 28, 2024 1:15 pm
My band is hardly up there with Taylor Swift, Ed Sheeran, Bad Bunny and Post Malone, but we have tracks that will easily get 1000 streams this year. IME with a bit of promotion, achieving this for at least some of their catalogue should be within the reach of every artist. IME of producing some very "uncommercial" music in the past that has still managed to find its niche, when you have a potential global audience it is big enough to support just about anything. The trick is to find them.
Thanks to getting on a couple of very active playlists our most popular song gets in excess of 1000 streams each month. Our most recent single has already got more than 3000 streams in less than 3 weeks off the back of doing some research and targeting the right playlists etc.
We seem to be constantly hovering around the 1000 plays a day mark for our entire catalogue on Spotify, with significant spikes when we release something new. Our most popular song's been there over 10 years now, and has around 340,000 total streams, though most of those have been in the past few years. The handful of most popular songs seem to get 2k-5k streams per month.
Playlists do make a difference I think - I know a couple of bands around here who got placed on some big Spotify editorial playlists, and their tracks passed 1m streams in a short time. But those kind of numbers make it hard to gauge the actual, genuine interest in your music and the real extent of your fanbase I think (if that matters).
We released a new album in march, and checking just now, it has had 190,000 track plays since then. Some of them got placed on some small playlists, though I didn't use anything other than Spotify's own promotional tools (I did briefly try SubmitHub, but just found the whole thing weird)
It's enough for the money to be useful, to pay for recording and merch and stuff, but it's nothing that gets anywhere near paying any kind of wage. As you mention, the t-shirt, CD and vinyl sales when we do shows are much more significant.