Irrespective of the use of lots of effects/plugins even on a Pixie Lott track, I still believe that songs liked by millions of people have usually shined through for good reasons, however much they may be produced and however much we may hate them as individuals. "Cry me out", for example, is a damn good song and sung beautifully. I personally think Pixie Lott has a very special voice, and those little cute bending of the notes, words and phrases sound incredibly well and soulfully - I certainly fall for them!( OK - you can tell I'm in love!!
On a separate point, I have to say that I did find the entire Pixie Lott album a little over-produced, a little too clean, and all a little fatiguing (which I blame squarely at the mastering engineers and producers). Individual songs on the album are great, but all together they do NOT make for a pleasing listening experience and I think that's true of a lot of albums these days. I know that's a whole other couple of debates - loudness wars - itune tracks versus albums and so on; but in this instance I believe the entire Pixie Lott album, as a sole product, does an injustice to her talent and soul, directly affected negatively by over production at the mastering stage. You can keep your izotopes and finalisers if they are going to strain out all the rough edges that make someone like this artist sound squeaky clean to the point of fatigue.
I'd even go as far as to say that, despite the amazing mastering plugins these days and the amazing skills of mastering engineers - that over mastering is killing modern music. Mastering engineers have a lot to answer for IMO, and I belive history will judge them harshely for being incredibly sheepish - en masse - in this regard these days. Even in recent interviews in SOS and the likes of Musictech Mastering Focus, even reputable mastering engineers of old seem utterly oblivious to the damage they are causing and are virtually totally willing to go along with current norms. Any issues of the 'loudness wars' are mentioned in the first sentence or two of any such intervire, before they then expound at great lenght on how instigate such mastering features as maximum loudness. There's simply no variation, and mastering engineers and mastering houses are simply killing the soul in artists like Pixie Lott in the grand scheme. I suspect that 'online mastering' services are even worse - offering the same, bland, generic mastering to all unsuspecting users who simply do not know better (and on which the likes of SOS magazine offer very little opinion analysis, insight or objective guidance I should add.)
Kevin.