The future of the pro audio industry?

All about the tools and techniques involved in capturing sound, in the studio or on location.

Moderator: Moderators

Post Reply

Re: The future of the pro audio industry?

Post by Airfix »

The future of the pro audio industry is corporate - AV department guys - with fancy sound devices - snobby bastards
Airfix
Frequent Poster
Posts: 769 Joined: Mon May 07, 2012 12:00 am

Re: The future of the pro audio industry?

Post by Arpangel »

Is there actually a future for it like there used to be?
Things are becoming so automated, and consumer managed, listening habits changing, apps etc, l suppose I can’t call my use of recording equipment "pro-audio" as such, but there is still radio, live sound, and "some" recording work left.
I’d say the majority of "pro audio" sales are to non professionals, and the hard core day to day pro studio/touring market is in minority, in pure cash sales.
People like myself, are the ones who keep the Korg's, the Yamaha’s and the Behringer's in business.
User avatar
Arpangel
Jedi Poster
Posts: 8607 Joined: Sat Jul 12, 2003 12:00 am
That would be an ecumenical matter.

Re: The future of the pro audio industry?

Post by The Red Bladder »

Arpangel wrote:I’d say the majority of "pro audio" sales are to non professionals, and the hard core day to day pro studio/touring market is in minority, in pure cash sales.


This!

Even the mainstream pro brands are nearly all well into the amateur markets. And the professionals are all mixing in-the-box and therefore only need eight or twelve IOs for nearly all work.

This is happening everywhere and with every type of media. Film cameras are now so cheap that it's crazy. A very basic 6K film camera from BMD costs just £1,600 and a set of a couple of decent prime lenses to go with it about £3,000. Add the same again for basic grips and a recorder and about double that for lights, a boom mic and a workstation and for about £14k you have everything you need to produce professional film footage that will even pass Netflix QC.

Fortunately for all of us, it is what goes on in front of a camera that costs real money! That alone spares us from the equivalent of the plinky-plonk noises that pass for music coming from bedroom studios everywhere. (Though there's enough dross on YouTube - some of which I am creating!)

Anyone can build a website - but it takes real money and talent to create one like this one. The SOS mag and website are put together by professionals and they need to be paid.

The same applies to professional audio. Real talent is full-time talent. Real talent will always find a way to get its hands on good microphones and workstations, cameras and lighting rigs. Just as someone finds the means to give Roger Deakins an Arri Alexa to play with and point him at some of the world's greatest actors, real musical talent will be placed in front of real equipment, operated by real professionals.

The cost of equipment is almost nothing when compared to the cost of real talent.
The Red Bladder
Frequent Poster (Level2)
Posts: 2693 Joined: Tue Jun 05, 2007 12:00 am Location: . . .
 

Re: The future of the pro audio industry?

Post by Johnsy »

ManFromGlass wrote:Being in front of a monsterous sound system with kick drum ducking a track must feel like the air is being sucked out of the room on every quarter note. It must be intense.


Even at domestic volume levels, I find this effect makes me nauseous (in the literal, physical sense).
Johnsy
Regular
Posts: 244 Joined: Tue Apr 06, 2004 12:00 am

Re: The future of the pro audio industry?

Post by Zukan »

We have a future?
User avatar
Zukan
Moderator
Posts: 9510 Joined: Fri Sep 12, 2003 12:00 am
'Shaka. When the walls fell. Zukan...with his arms wide.'
Eddie Bazil
Samplecraze 
The Audio Production Hub

Re: The future of the pro audio industry?

Post by Arpangel »

Zukan wrote:We have a future?


Hang on, I’m supposed to say that!

:D
User avatar
Arpangel
Jedi Poster
Posts: 8607 Joined: Sat Jul 12, 2003 12:00 am
That would be an ecumenical matter.

Re: The future of the pro audio industry?

Post by Albatross »

The future is sitting there waiting to be made. Or, if you believe in the 'block universe theory' then time is just an illusion and the future is already there waiting for us linear thinking apes to step in and discover it.

Either way we're all doomed.
User avatar
Albatross
Frequent Poster
Posts: 1669 Joined: Sun Jul 26, 2015 12:00 am Location: Airstrip 1, Eurasia

Re: The future of the pro audio industry?

Post by Arpangel »

Albatross wrote:The future is sitting there waiting to be made. Or, if you believe in the 'block universe theory' then time is just an illusion and the future is already there waiting for us linear thinking apes to step in and discover it.

Either way we're all doomed.


Please, I can’t do this on my own, I need a present day equivalent of Elvis Presley, Paul McCartney, or a Frank Sinatra to step out of the woodwork and show us the way, but I just ain’t hearing it.

:D
User avatar
Arpangel
Jedi Poster
Posts: 8607 Joined: Sat Jul 12, 2003 12:00 am
That would be an ecumenical matter.

Re: The future of the pro audio industry?

Post by Airfix »

The future of the pro audio industry may not be music - Can you imagine that?
It's not true of course - someones got to do it.
Wherever the money is, that's where the 'pros' will be.
Airfix
Frequent Poster
Posts: 769 Joined: Mon May 07, 2012 12:00 am

Re: The future of the pro audio industry?

Post by Arpangel »

Airfix wrote:The future of the pro audio industry may not be music - Can you imagine that?


Yes I can, and it’s been like that for ages, music has been an adjunct to other things for a long time, not the focal point.
Yes, there’s still a lot of music being made, but it’s not a major part of the current Zeitgeist, like it used to be.
It’s video, it’s gaming, it’s films, it’s advertising, it’s ring tones, call waiting music, background, not foreground, it’s not a major changing force in peoples lives anymore.
User avatar
Arpangel
Jedi Poster
Posts: 8607 Joined: Sat Jul 12, 2003 12:00 am
That would be an ecumenical matter.

Re: The future of the pro audio industry?

Post by blinddrew »

Arpangel wrote:
Airfix wrote:The future of the pro audio industry may not be music - Can you imagine that?


Yes I can, and it’s been like that for ages, music has been an adjunct to other things for a long time, not the focal point.
Yes, there’s still a lot of music being made, but it’s not a major part of the current Zeitgeist, like it used to be.
It’s video, it’s gaming, it’s films, it’s advertising, it’s ring tones, call waiting music, background, not foreground, it’s not a major changing force in peoples lives anymore.


Yep, but it can still have a profound effect at a personal level, and the reward when you're able to reach someone in such a way makes it all worth while. :)
User avatar
blinddrew
Jedi Poster
Posts: 15887 Joined: Sun Jul 05, 2015 12:00 am Location: York
Ignore the post count, I have no idea what I'm doing...

Re: The future of the pro audio industry?

Post by Hugh Robjohns »

As an industry I would agree that the money is no longer in recording artists and bands for their own sake. It's now moved heavily into soundtracks for games, especially, and films/ big-budget-TV.
User avatar
Hugh Robjohns
Moderator
Posts: 31749 Joined: Fri Jul 25, 2003 12:00 am Location: Worcestershire, UK
Technical Editor, Sound On Sound...
(But generally posting my own personal views and not necessarily those of SOS, the company or the magazine!)
In my world, things get less strange when I read the manual... 

Re: The future of the pro audio industry?

Post by Airfix »

we await the next Elvis - you never caught a rabbit
Airfix
Frequent Poster
Posts: 769 Joined: Mon May 07, 2012 12:00 am

Re: The future of the pro audio industry?

Post by MOF »

we await the next Elvis - you never caught a rabbit


“ You ain't never caught a rabbit”, a strange lyric. Putting aside the use of ‘ain’t’ instead of ‘haven’t’ it’s a double negative, so the hound dog did catch a rabbit. :lol:
Recorded in Mono!!
MOF
Frequent Poster
Posts: 1668 Joined: Thu Mar 06, 2003 1:00 am Location: United Kingdom

Re: The future of the pro audio industry?

Post by Airfix »

MOF wrote:
we await the next Elvis - you never caught a rabbit

“ You ain't never caught a rabbit”, a strange lyric. Putting aside the use of ‘ain’t’ instead of ‘haven’t’ it’s a double negative, so the hound dog did catch a rabbit. :lol:
Recorded in Mono!!

True - i misquoted Elvis there - what was i thinking? Thanks MOF. But i think the song meant the opposite. Bloody Americans.
Mono took away nothing from the energy of the tune. My friend mono. I press that button on drum mixes - great for vol balance.
Airfix
Frequent Poster
Posts: 769 Joined: Mon May 07, 2012 12:00 am
Post Reply