blinddrew wrote:Studio Support Gnome wrote:The primary issue, in all avenues seemed to be one of the gulf between what people wanted, and what they thought it should cost.
We're not alone in that though. Almost every project i've run has started with a hard discussion with the sponsor along the lines of "cheap, quick, good - pick two." And whilst they've all played along 90% have never really got it and somehow believed that their project was special in some way.
And then they start spouting buzzwords at you, like, 'Agile' or 'object oriented' or whatever other jargon they've picked up from the latest tech rag.
All of which is a long way round of saying, "it was ever thus."
And yet people spends a lot of money on stuff that is not objectively better than others (or even, noticeably worse). Even for stuff that's truly better, often it's not as better as the economic difference is, by far - in objective terms.
In business, certain consultancies are expected to give certain prices, and some other can't - for what is essentially the same job and result. In music, people are willing to spend what, 100 pounds for, say, a Bon Jovi gig and .. ahem.. let's say a significantly smaller amount for one of mine. And (sorry Drew! ) the Kardies make a ton of money.
First, they all have a significant market. Secondly, the key is scarcity. Whatever you do, at least 80 per cent of your effort should be on creating scarcity (if it's not there already).
In bad cases, it's an reproachable illusion - the Voss water is just water, and still retails at 1000% the price of the already insanely priced regular bottled water. The Kardashians are.. people - there's 7 billions of them and counting. In good cases, you've got something on your hands that's truly rare and exceptional (a Ferrari, say, or inspired music) but then the work is to create the awareness and perception of it, which even then it's not a given at all.
Both cases require great investment. Both seem to betray the reason for which people do what they do in the first place - which is out of interest, creativity, enjoyment and other non-economical reasons. Enzo Ferrari cared mostly about driving and got bankrupt a few times and had his company bought by Fiat - where it became the enormous success it is.. after his death. Leo Fender was lucky and had Fullerton - two sides of a coin.