As with a lot of "unconventional music" the bulk of the creativity is in the "idea" rather than the execution.
I'm sure that a lot of us here if we are being honest with ourselves would love to have come up with some of these ideas and be benefiting financially from them. If nothing else it would give us more freedom to work on the sort of music we really want to create, without having to be distracted by the constraints of a non-musical "day job".
Indeed, it's hard not to see the attraction of gaming a system that has become so far removed from its original purpose.
Still, another 20,000 listens and I'll have earned my first cent and then it's surely gravy all the way!