Audient EVO range price structure.

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Re: Audient EVO range price structure.

Post by Matt Houghton »

I don't know if it's still the case — I've not looked recently — but in some territories (the UK was one) I think devices with USB were in a different tax category (computer peripherals) to standalone audio amps/processors. I don't know what if any impact this would have on the price.

But I suspect it's a question of scale. I'd bet my house on the fact that they plan on make/selling many more of the interfaces than the expanders.

It's still very good value, I reckon.
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Re: Audient EVO range price structure.

Post by Drew Stephenson »

Wonks wrote: Mon Mar 20, 2023 9:32 am What’s harsh about it if they are the same product, just with different firmware?

Well the pre-amp might be cross-funding a lower-than-usual margin interface? I'm not suggesting that the EVO is loss-leading but it might rely on a wider pricing strategy to keep it appropriately profitable.
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Re: Audient EVO range price structure.

Post by Wonks »

I doubt anyone would base a pricing strategy on such a shaky premise. I could understand it more if the difference were based on retailer bulk discounts so a supplier orders 30 EVO 16s and 3 SP8s and even though the unit price may be identical, the bulk discount on 30 compared to 3 makes the EVO16 cheaper in the shop. I've seen bigger differences between EVO16 prices than the SP8, which seems to be the same price everywhere I've looked.

Assuming the EVO16 can be used as an expansion unit in just the same way as an SP8, I'm not quite sure why anyone would buy a more expensive SP8.
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Re: Audient EVO range price structure.

Post by Wonks »

And the EVO16 can definitely be used in stand-alone mode.

https://support.audient.com/hc/en-us/ar ... -Operation
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Re: Audient EVO range price structure.

Post by jaminem »

I'm looking at the Audients as an expansion for my ever expanding keyboard world and I too wondered about the price difference. While I'm happy that the Evo can be used in standalone mode the thing that would put me off is the lack of word clock in. Its only got a word clock out. Yes you can clock it through ADAT I guess but I'd be wanting the word clock so it can hang off my master clock.

Admittedly that doesn't explain the price difference (I just assumed its not been discounted yet as its quite new) but it does go in its favour for me with my setup.

As an aside for me I don't see anything else of the same quality even remotely in the price range so It appears to be an excellent product at a very competitive price point.

If I had my wish they could ditch the preamps and just give me 8 balanced line ins and outs with that converter quality and id be as happy as a pig in poo.
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Re: Audient EVO range price structure.

Post by Wonks »

jaminem wrote: Mon Mar 20, 2023 2:17 pm While I'm happy that the Evo can be used in standalone mode the thing that would put me off is the lack of word clock in. Its only got a word clock out.

Ah, that will be the big difference then between the EVO16 and the SP8 then. The SP8 has word clock in and the EVO16 word clock out. But that doesn't make the EVO16 word clock friendly if you do want to use an external master clock. Otherwise it's optical clocking if you want the EVO16 set to an external clock source.
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Re: Audient EVO range price structure.

Post by jaminem »

Wonks wrote: Mon Mar 20, 2023 2:37 pm
jaminem wrote: Mon Mar 20, 2023 2:17 pm While I'm happy that the Evo can be used in standalone mode the thing that would put me off is the lack of word clock in. Its only got a word clock out.

Ah, that will be the big difference then between the EVO16 and the SP8 then. The SP8 has word clock in and the EVO16 word clock out. But that doesn't make the EVO16 word clock friendly if you do want to use an external master clock. Otherwise it's optical clocking if you want the EVO16 set to an external clock source.

Yeah, a reasonable compromise given the price point I would say, and probably not a deal breaker for most considering its target audience. I'd still go SP8 tho, pay the extra and be happy with it I'm sure!
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